John S. Rhodes say:

    Comillas 2.0 If you are like me, you really care about user experience. You care about human factors, ergonomics, usability, user-centered design, information architecture, and all that other great stuff. You have a deep, sincere empathy for users. If you are like me, you truly enjoy UX and everything it stands for. You care about users, you like research, and you like to help other people. You’re hip on UX. Maybe you’re in love with UX. Comillas 2.0

    In Selling Usability.

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