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The technique of personas, identifying the reasons for use, expectations and success of a design. It is a very useful tool, that helps us think needs a single person and not a group, although the character represents a whole is significant and needs, making products more efficient.
The use of “personas” is included in the methodology of user-centred design (UCD), and if you are using in your designs help define a more efficient structure, functionality and navigation. It will also be useful to discuss aspects of design and product promotion.

The technique of “persons” works better if integrated into a research strategy, as an ethnographic analysis, a focus group or market research, as this technique is not a single method. So before you start make sure you have enough information to define your “personas”.

And if you want to start using it already, here you can download this template for personas. (341kb zip).

The template is in Visio format and consists of a template for the document stencil of the elements and a collection of photos 50’sy some style today, all editable to suit your needs. And the legendary macro copy page, so your job easier.

Click on the image for enlarge.

References:

• Introduction to the methodology of personas

Esta entrada fue publicada el Wednesday, 27 de May de 2009 a las 8:27 am y está clasificada bajo: Estrategia de diseño, Hci, Metodologia, Opinion, Ucd . Puede hacer un seguimiento de los comentarios de esta entrada gracias al feed RSS 2.0. Puede dejar un comentario, o enviar un trackback desde su sitio.